Visa expands Stablecoin move: a new partnership to Europe, Middle East and Africa
The payment giant Visa is expanding its stablecoin strategy. The new breakthrough to the Cemea region (Central and Eastern Europe, Middle East and Africa) includes a strategic partnership with the African crypto exchange Yellow Card. Objective: Accelerate cross -border payments and combine digital asset -based financial infrastructure with traditional systems.
Visa (V) accelerates the stablecoin -oriented strategy in the global payment world. The company expanded its stablecoin capabilities in the Cemea (Central and Eastern Europe, Middle East and Africa), and announced a new strategic cooperation with the African -based crypto currency exchange Yellow Card.
🧾 2025 Vision: Each institution must have a stablecoin strategy
Godfrey Sullivan, President of Visa’s Cemea Product and Solution, summarized the long -term vision behind this move by saying, “As of 2025, every institution that provides money movements will need a stablecoin strategy”.
Last year, Visa was one of Circle’s first major payment networks to pay payment with the USDC Stablecoin. So far, more than $ 225 million stablecoin volume has changed among customers in the Visa network.
🌍 New era for cross -border payments with Yellow Card
With the new partnership, Yellow Card and Visa, especially for African markets:
Cross -border payments,
Liquidity Management,
Stablecoin usage scenarios at the treasury will develop integrated solutions.
“We are building a bridge between traditional finance and digital finance with Visa, Chris Maurice, Card CEO of Yellow Card.
💳 Are Visa’s stablecoin moves just a start?
Visa’s investment in BVNK, which developed a stablecoin -oriented payment infrastructure in May, was the first sign of the company’s determination in this field. With the new announcement, Visa aims to accelerate the global institutional acceptance of the Stablecoin -based new generation -based payment infrastructure.
🌐 What is its strategic importance?
Global Impact: Establishing suitable, low -cost and fast payment infrastructures for developing markets supports Visa’s growth targets in Latin America and Africa.
Stablecoin -based treasure: The fact that traditional companies provide liquidity and payment flow with stablecoins such as USDC increases institutional acceptance.
Compliance with digital finance: This step shows that traditional payment giants are becoming more integrated into the field of web3 and digital assets.
