BRETT, a meme coin owned by Base Chain and inspired by the character Brett from the Boys’ Club comic book series, more than doubled in value to 15 cents. According to TradingView and CoinMarketCap data, BRETT is the best-performing digital asset among the 100 coins with the highest market cap.

Toncoin (TON) increased by 42% to $ 7.65. The KAS of the Kaspa blockchain increased by more than 35%. While these increases were taking place, the total crypto market value decreased by 13.8% to 2.2 trillion dollars.

So, how did these coins survive the general market recession?

BRETT’s rise was not an isolated event and was part of a broader meme coin rise. Analytics platform DYOR’s Dune-based “crypto narrative relative strength” tracker shows that the meme coin subsector is up more than 45% in three months, while others are suffering losses.

Cultura coin mog (MOG) has been another asset that has performed well in the market thanks to its cult following on platforms like X. MOG’s market cap jumped from $220 million to $700 million in early April, placing it among the top hundred tokens by market cap at one point.

This performance is indicative of a typical bullish cycle, where investors dump profits from larger coins like Bitcoin into smaller tokens like meme coins, fueling price appreciation and retail investors’ “FOMO” (fear of missing out). In other words, the fate of meme coins depends on investors’ risk appetite and credit availability.

BRETT began its meteoric rise in May after Bitcoin began trending sideways at record levels around $70,000, with its market cap approaching $2 billion at one point.

TON’s rise is due to its connection with Telegram, a cloud-based mobile and desktop messaging app that has 1.56 billion users and 800 million active users worldwide.

“A toncoin (TON)-based economy has begun to take root on the Telegram messaging app,” TON Chief Investment Officer Justin Hyun told CoinDesk in an interview in April.

Several factors have increased TON adoption, including Telegram’s decision to switch to TON payments for ad payments and the Open League rewards program. TON’s network activity also received a boost with the integration of Tether (USDT), the world’s largest dollar-backed stablecoin, and the launch of the digital token of the Telegram-based game Notcoin.

TON’s daily active addresses rose to nearly 600,000 in June, surpassing Ethereum, the world’s largest smart contract blockchain, which hosts major DeFi projects worth billions of dollars.

The KAS token also received a positive boost when Bitcoin miner Marathon Digital announced that it had started mining KAS to diversify its revenue stream.