Bitcoin move from PSG: “Not a football club, it’s a lifestyle”

Champions League finalist Paris Saint-Germain adopted Bitcoin as an official treasure presence. The club also announced that it will invest in web3 initiatives.

Paris Saint-Germain (PSG) announced at the 2025 Bitcoin Conference that he had taken a permanent step into the world of Bitcoin. PSG Labs President Pär Helgosson said that the club started to buy Bitcoin last year and that these assets were still kept in the club’s balance sheet.

“We have turned our Fiat reserves into Bitcoin. We are the biggest sports club that does this in this field.”

💰 From the first in the sports world

During the period of Pandemi, there were many clubs that experienced crypto with fans token’s and NFT projects.

However, PSG was the first major club to adopt Bitcoin as a long -term treasure strategy.

The club sees this step as part of a vision of the future, not just a financial investment.

🌐 Access to Web3 and young audience

According to Helgosson, 80 %of PSG’s 550 million global fans are under 34 years old.

This demography is more than intertwined with crypto and web3.

PSG aims to reach this audience as the “brand of the future ..

“PSG is more than a football club; a lifestyle. Like Bitcoin, we always want to be a future brand.”

🚀 Call for investment in Bitcoin initiatives

PSG not only keeps Bitcoin, but also plans to invest in Bitcoin initiatives.

“We will accelerate Bitcoin entrepreneurs, launch together, present our global audience,” the club calls for an open call to web3 entrepreneurs.

“As PSG Labs, we will grow with Bitcoin -oriented initiatives. We will introduce you to the world.”

🏟️ PSG Labs and web3 vision

Last year, the club set up the PSG Labs and created its first “Head of Web3” position in the field of Web3 and Metaverse.

This unit works as the innovation engine that shapes the club’s digital future.

Objective: to transform a web3 platform beyond football by integrating crypto capabilities with the club.