PancakeSwap has introduced PancakeSwapX, a new product that aims to improve transaction prices for users and make crypto more accessible to the mainstream.

According to the announcement shared by PancakeSwap, PancakeSwapX provides zero-fee transfers and gas-free asset swaps on the Ethereum and Arbitrum networks. PancakeSwap’s chief chef, Chef Kids, stated that this innovation could significantly improve the DeFi user experience and wrote:

“[PancakeSwapX] allows investors to focus solely on their transactions without the hassle of obtaining different native gas tokens or calculating gas fees. Additionally, PancakeSwapX brings together various liquidity sources, eliminating the need to switch between platforms for better prices.”

Without products like PancakeSwapX, new DeFi users must first create a local Ethereum address and pay transaction fees by purchasing Ether to trade on the blockchain.

This complex process can be challenging for mainstream users and drive most new crypto investors to centralized exchanges. Simplifying the user experience in DeFi is key to increasing mainstream adoption.

Eliminating the need to acquire gas tokens like Ether could be a huge convenience for beginners, Chef Kids added:

“By simplifying the trading process and making it more accessible, PancakeSwapX opens the doors to a wider audience to engage with DeFi. Ultimately, we are trying to improve the user experience to make DeFi more accessible and easier for mainstream adoption.”

PancakeSwap is the fourth largest decentralized exchange (DEX) with more than 258 million transaction volumes covering more than 387 digital assets, according to Messari data. According to Chef Kids, the complexity of transacting through decentralized applications is one of the biggest obstacles to mainstream crypto adoption:

“Centralized exchanges operate on an order book, allowing users to pay fees without worrying about chains and gas fees because everything is processed off-chain. PancakeSwapX solves this situation with its gas-free swap feature that manages gas fees on behalf of users.”

Failed or expired orders executed through PancakeSwapX will also be completely off-chain, meaning users will not have to pay transaction fees for these transactions.

Other industry experts also think current friction points are the biggest challenge to crypto adoption. Chintan Turakhia, senior director of engineering at Coinbase, told Cointelegraph that eliminating friction points is critical to increasing crypto users:

“If our goal is to attract a billion new users – and let’s start with 100 million – we need to eliminate all of these friction points.”

Towards this end, Coinbase in July introduced a smart wallet with more user-friendly features and gas fees covered by the exchange.