Telegram ‘mini app’ (TMA) is an online application developed and run directly on the messenger. According to the platform, the TON SDK for web3 login includes TON Connect, an open-source protocol between wallets and applications, and offers developers different monetization options, tokens, such as advertising, subscription models and in-app purchases, bot interaction and community development.

Last week’s popular topic, Notcoin (NOT), is an example of the popularity and power of the Telegram community. The project, or rather mini-application, which has been the “talking topic” primarily in the Russian-speaking community for months, was listed on several crypto exchanges last week and gained international popularity. Notcoin announced that approximately five million coins were claimed within the first 36 hours of trading.

One of the mini applications that has gained popularity recently, especially on Telegram itself and TikTok, is Hamster Battle.

Hamster War describes itself as a “crypto exchange CEO simulator game” where players can increase their exchange income by purchasing “upgrade cards”, completing missions, and inviting friends.

“Every hamster can experience what it’s like to be a CEO in real life, instead of giving someone advice on X,” the game’s PR person said. says.

The cards appear to represent real-life tasks and challenges that CEOs endure on a daily basis, from recruiting and business development to compliance and licensing. Even though it has a funny name, there are serious numbers in the game.

According to the company’s PR manager, the mini-app, launched on March 26, already has 19 million daily active users and welcomed almost 2.9 million new users yesterday alone.

So what’s actually driving this growth? The company believes that the game’s plot, referral system, and rewards play a role. They note that the community is so active that they don’t even have to spend the marketing budget right now, users are creating content and campaigns themselves.

“We recently received a photo of a QR code printed and pasted on a lamp post under a player’s referral link. We also noticed that several Telegram communities were purchasing paid ads to promote their channels. Within the game, there is a leaderboard showing the most successful players at each level. Everyone can reach the top spot.” “He wants to get it, and maybe that’s the secret. The spirit of competition and competition increases participation and enthusiasm.” states the company.

Other Telegram mini apps also helped increase the popularity of the game. Especially Notcoin.

“It is worth noting that the listing of Notcoin also played a role. The market and individuals saw that a simple clicker game could turn into something that could actually be traded on the exchange.”

The game’s developers state that they do not currently have any web3 elements, currently focusing on “immersing players in this world through game mechanics” and “educating them about the world of blockchain through game narrative and gameplay elements.” However, web3/crypto integration is part of the project’s roadmap.

The company says they are currently “in negotiations” with a number of major crypto exchanges about a potential listing of the game’s token, which users will also be able to use for the game’s mechanics.

As for why Telegram is so popular as a platform for web3 gaming and the crypto community in general, Hamster War thinks it’s due to its secure communication and community-building capabilities.