Arbitrum, the largest layer-2 network built on Ethereum, will integrate with Caliverse and offer web3 users the opportunity to pay with crypto.

While Lotte is known for its huge portfolio in shopping malls, media companies and the entertainment industry, it also attracts attention with its investments in innovative technologies.

The company is pursuing a strategy to adapt to the digital future by taking pioneering steps in areas such as metaverse and blockchain.

Offchain Labs, the development team behind Arbitrum, and the Arbitrum Foundation, the non-profit organization responsible for the development of the project. announced that they are working on a financial agreement to become the main blockchain infrastructure provider for Lotte’s metaverse gaming platform Caliverse.

Although the Arbitrum Foundation announced that the largest amount of $ARB token grant ever given to Lotte was made, this claim was withdrawn on the same day and it was stated that the deal has not been concluded yet.

This reveals that the collaboration between blockchain and traditional companies is still taking shape and time is needed to achieve clear results.

Caliverse stands out as a platform created by Lotte to experience new technologies. Users can explore virtual worlds, watch various media content, play games and even shop. The application includes content from famous retail brands such as 7-Eleven as well as global events such as Tomorrowland.

The platform, which has so far only worked with traditional payment methods, will enable crypto payments for all these services after the integration with Arbitrum. This will not only improve the user experience, but will also be an important step towards further integrating blockchain technology into daily life.

The Arbitrum network has become a popular choice, especially among gaming platforms, with its speed and scalability features. Offchain Labs CEO Steven Goldfeder stated that Arbitrum offers an ideal infrastructure for Caliverse with industry-leading block times of 250ms.

Goldfeder stated that this integration will ensure that users have a seamless experience and will set a new standard for Arbitrum-based interactions in virtual worlds.

Arbitrum’s growth in the gaming category is also remarkable. The network, which recorded a 72% growth in game-focused projects in 2024, currently hosts 119 games and 23 game-focused blockchains. Developers can easily create their own blockchain infrastructure using the Arbitrum Orbit toolkit offered by Arbitrum.

Lotte’s Caliverse platform captures modern digital trends by offering a combination of artificial intelligence, virtual reality and crypto technologies to its users. This platform aims to usher in a new era in both the entertainment industry and the shopping experience.

The integration with Arbitrum is seen as an important step to achieve these goals. While investments in Metaverse projects play an important role in the integration of blockchain technology into daily life, they also bring a new breath to the crypto ecosystem.

This collaboration between Lotte and Arbitrum shows that blockchain technologies can transform not only financial transactions but also entertainment, shopping and media experiences.

This proves that traditional companies are experiencing a resurgence of interest in blockchain-based virtual worlds and that these technologies have the potential to reach a wider audience. These steps taken by Lotte in its metaverse initiatives could be pioneers in shaping future uses of blockchain technology.

This strategic partnership between Lotte and Arbitrum has the potential to make a huge impact in both the technology and financial worlds. Platforms like Caliverse will enable crypto technologies to become a part of daily life, while enabling users to experience a more innovative and connected digital experience.