This decision aims to expand Pixelverse’s player base and integrate popular culture elements of the cryptocurrency world into its games.

Pixelverse games mainly operate in the Telegram ecosystem. With this collaboration, MEW becomes the first Solana-based meme coin on the TON network. The TON network is known as the network on which Pixelverse’s Telegram mini-games run. Pixelverse’s COO, Kori Leon, explains the thought behind this collaboration with the following words:

“Pixelverse is not content with just developing games. We also want to build a retailer-friendly brand and include millions of gamers in our product ecosystem. This partnership with MEW is part of Pixelverse’s strategy to integrate other intellectual properties into the Pixel Universe.”

MEW’s story dates back to the Solana meme coin craze that took place in March. This token, which means “a cat in the world of dogs”, experienced a great rise in a short time. According to CoinGecko data, it managed to make a splash in the cryptocurrency market by reaching a market value of approximately $700 million in early April.

The addition of the MEW character to Pixelverse games could be part of a strategy to reach new audiences by capitalizing on the popularity of this meme coin.

In Pixelverse games, players can earn token rewards by fighting in-game robots or characters. The platform has an estimated 35 million active players. This number reveals the appeal of the unique experience that Pixelverse offers players, combining gaming with cryptocurrency earnings.

It is possible to come across popular culture references in Pixelverse games other than MEW. The Shiba Inu character, inspired by the Dogecoin (DOGE) meme coin, is one of the other distinctive characters meeting players in the Pixelverse.

The addition of MEW to the Pixelverse can be considered an important step in the development of the Web3 gaming ecosystem. This move aims to attract new players to this sector by integrating popular culture elements of the cryptocurrency world into games.

At the same time, it creates a new player base by combining game mechanics popular in the traditional gaming world with cryptocurrency earnings. This collaboration can both help Pixelverse expand its player base and bring new users to MEW’s cryptocurrency world.

It is a matter of curiosity whether Pixelverse will collaborate with other popular cryptocurrency projects or characters in the future. However, this step taken with MEW can be considered as an important development that shows that the Web3 gaming ecosystem has begun to build bridges with the traditional gaming world and is trying to create a new gaming experience by integrating popular culture elements of the cryptocurrency world into games.