Catizen appears as a gaming bot on the Telegram platform. Choosing cats as its theme, Catizen allows its users to gain real-world values ​​and actively participate in the Web3 ecosystem while having fun playing games. Catizen, which also provides the opportunity to support charitable organizations, combines playing games with doing good.

GameFi has become popular in recent years by bringing real-world value to players with its play-to-earn (P2E) model. The GameFi market, which had a value of $12.72 billion in 2023, is expected to reach $94.57 billion in 2032.

But this growing industry lags behind the traditional video game market, which is expected to reach $455.30 billion by 2024.

This potential of the GameFi industry paves the way for innovative Web3 platforms. These platforms strive to build a global community focused on empathy, kindness, and social responsibility. One of the pioneers of these initiatives is a platform that chooses cats, known for their affectionate and relaxing effect, as mascots. Catizen, a Telegram-based gaming bot, focuses on the social benefits of games by using the potential of GameFi and Web3.

Catizen offers players a virtual environment where they can relax and have fun, away from the fast-paced world of crypto and gaming. In addition to the game structure that players can easily learn and enjoy, they can also benefit from P2E game dynamics.

In this virtual environment called “Meow Universe”, players start the game with a digital cat. This cat not only provides companionship to players, but also offers new features and opportunities to earn rewards in the later stages of the game. Users can strengthen their cats by combining them, rise in the leaderboards, and gain more benefits as they progress in the game.

The platform also includes “Artificial Intelligence Cat”, a cute game supported by artificial intelligence. In this game, users can feed cats, take care of them, raise kittens, and help cats make friends. In this way, especially young players can accompany the cats’ growth and learn from them.

Catizen, which has become one of the fastest growing applications on the TON blockchain, generates its income from in-game purchases, unlike other Web3 projects. While Telegram’s interaction rate with cryptocurrencies is 0.66%, this rate reaches 7% in Catizen. This shows that Catizen users participate more actively in on-chain transactions on the platform than Telegram users.

Catizen makes a tangible difference with its community-focused initiatives. With more than 1.7 million players, nearly 1.25 million on-chain users, and over $10 million in in-game purchase revenue in ten weeks, Catizen donates 1% of this revenue to charitable organizations voted for by the community. Catizen aims to continue this journey with its community by launching charitable campaigns.

In addition, the campaign encourages users to share their stories of rescuing stray cats, strengthening the sense of unity and purpose. Users can share images, videos or text on Twitter or Telegram using their Catizen UID

Community members demonstrated their active participation by sharing over 10 thousand posts in just one week sharing their stories and past experiences with homeless cats.