Bitget became Japan’s second-largest cryptocurrency wallet behind MetaMask, following a period of significant growth in the second quarter of 2024.

New user adoption of Bitget wallet in the Japanese market increased by more than 34% in the second quarter of 2024. This makes Bitget’s wallet the second most popular wallet among Japanese users, behind industry leader MetaMask, according to an announcement shared with Cointelegraph.

The main reason behind user growth was the introduction of Bitget Wallet Token (BWB), says Alvin Kan, managing director of Bitget Wallet. Blood said:

“Users earned BWB by depositing coins, making Swaps, and completing referrals. “Many Japanese influencers noticed and promoted our wallet, increasing the popularity of BWB and increasing users’ confidence in its value and potential.”

Cryptocurrency wallets such as Bitget and MetaMask are some of the most important Web3 infrastructures that enable self-storage of assets. The user experience and complexity of Web3 wallets still pose a challenge for mass blockchain adoption.

Beyond standard custody, the Bitget wallet offers more advanced decentralized finance (DeFi) capabilities, including a decentralized exchange (DEX), an NFT marketplace, and a Writing platform.

Bitget claims to be the industry’s first cross-chain wallet that allows users to easily transact across multiple chains without using cross-chain bridges or dealing with transaction fees.

These advanced capabilities were critical to the wallet’s growth through 2024, says Bitget Wallet’s Kan:

“Our biggest selling point is our comprehensive functionality. “We are not just a simple wallet, we are a platform that meets all user needs: trading, interaction and investment.” Chintan Turakhia, senior director of engineering at Coinbase, says crypto needs to eliminate friction points to bring the first billion mainstream crypto adopters to blockchain.

Some of the most pressing friction points include setting up a wallet with a complex key phase, paying transaction fees, and purchasing blockchain native tokens to conduct transactions on a network.

According to Bitget’s Kan, improved product experience specifically for crypto wallets will be key to increasing mainstream adoption. Kan added:

“We encourage mass adoption by emphasizing the mobile experience, as Web3 users often find using plug-in wallets on computers cumbersome. “We believe decentralized commerce will become mainstream in the Web3 industry and payments will become the main application for wallets.”

Other wallet providers are also aiming to increase mainstream adoption. For example, Coinbase launched a smart wallet with more user-friendly features in early June.